The Challenge

Our client operates as a one-stop administration services office within the Java province of Indonesia, providing an extensive range of government services. In our capacity as their SMS vendor, we were tasked to establish proactive communication channels and deliver efficient and prompt assistance to riders, ensuring seamless outreach and engagement. 

With the new service set-up, riders will receive the latest updates related to vehicle tax payment options, vehicle registration protocols, identity adjustments, and other pertinent matters. Given the meticulous acquisition, compilation, and upkeep of accurate vehicle owner data within their system, this function holds paramount importance for maintaining a robust database. 

The Strategy

1. Making use of SMS location-based advertising (LBA) 

To reach our audience on a large scale, we opted for SMS messaging as a convenient communication option. We deployed SMS messages to users who either visited or passed by designated areas within specific timeframes, so they received relevant information directly through SMS. 

2. Using SMS bulk messaging

To enable the widespread distribution of messages to a sizable audience, we implemented extensive SMS broadcasts to phone numbers sourced from a specific provider. 

With the added functionality of interactive features, recipients can directly respond to the SMS messages using a predefined template. 

The Execution

Specific locations, such as city centres and high-traffic areas were chosen, along with peak hours in the morning and afternoon. We assisted our client in configuring these locations and timings to ensure that individuals passing by these areas at specific times receive targeted SMS messages. 

A large volume of SMS messages was concurrently sent to phone numbers sourced from a designated provider, facilitating efficient distribution of messages to a wide audience. 

As a complementary component of the SMS broadcast series, these messages were tailored to facilitate reader engagement through their responses to the template included. Upon receiving replies, the administration service records the corresponding data. 

The Results

• Over 60,000 users engaged and interacted with this initiative, effectively connecting with riders on a large scale within the targeted area.
   
• By utilising designated templates, our client was able to gather valuable data for future reference or use in sending reminders related to vehicle taxation and information.